BEHIND EVERY DETAIL

I am Pilar Jaraquemada , passionate about design, art and decoration. As a designer in the fashion world with more than 12 years of experience, I have had the opportunity to work with major brands and develop my own label, AIAM , where I combine tradition and innovation in every piece I create.

With a background in Fine Arts and a keen interest in disciplines related to creativity, I apply a holistic approach to each project.

I am driven by a passion to create and tell stories through every design, whether it is a painting or a pair of shoes, always with a focus on the authenticity of my work. Because, in the end, every step counts.

OUR MISSION

  • We challenge mediocrity by offering products that seek excellence in quality , innovation and commitment.
  • We listen to your needs and adapt to your evolution. We improve the consumer experience.
  • We are working together for the long term to create a world with less waste, prioritizing renewable materials and responsible manufacturing practices.
  • Better together building prosperous communities.
  • We inspire and love creativity . Aesthetics don't have to be at odds with comfort.
  • Authenticity . We believe that it is the basis of a relationship of trust. We do not pretend to be something we are not.

OUR ESSENCE

AIAM was created to offer versatile footwear that lasts and inspires. Each pair of shoes reflects our commitment to quality and innovation.

We support the local economy by handcrafting each piece with the finest materials, ensuring durability and artisanal comfort.

We create unique and timeless designs in a wide range of sizes. Thanks to the careful selection of materials, our products acquire character and personality as they wear over time. Better together.

WHO I AM #AIAMTHENTICITY